Uber
Owned by Uber Technologies
uber.com ↗Privacy Panel Label
Privacy Panel
Uber
Data Collected
●Financial & Payment Datasensitive
Payment method and verification information
Trip payment information and amount charged
●Government IDssensitive
Government-issued ID numbers
Identity verification documents (driver's licenses, passports)
●Race, Religion & Demographicssensitive
Date of birth, age, and gender
●Message & Email Contentsensitive
Chat logs and call recordings
Communications content including phone call recordings
●Precise Locationsensitive
Approximate or precise location data
●Health & Fitnesssensitive
Allergies or food preferences
●Biometric Datasensitive
Biometric data for identity verification
○Contact Info
Name, address, email, and phone number
○Device & Online IDs
Login name and password
Advertising identifiers, device IP address, and unique device identifiers
○Photos, Videos & Audio
Profile picture
User-submitted selfies and uploaded photos and recordings
In-vehicle visual and audio recordings
○Purchases & Transactions
Trip and order details
○App Usage & Diagnostics
App crashes and system activity
Device motion data, hardware models, and operating system versions
○Browsing & Search History
Uber search history and pages viewed
Interactions with marketing and advertising campaigns
○Employment & Education
Background check information (driver history, criminal record, license status)
Data Sharing & Use
?Sold to third parties
10 recipient categories (Law enforcement officials and government authorities, Marketing partners and service providers, Identity verification and fraud detection service providers, …)
YESShared for advertising
?Cross-site tracking
YESUsed for profiling / AI decisions
?Used to train AI models
YESDisclosed to law enforcement
Data Uses
Core serviceSecurity / fraudAdvertisingPersonalizationAnalyticsThird-party partnerships
Data Retention
7 years
Varies by data type
Includes legally mandated retention
Uber retains data for as long as necessary for stated purposes, varying by data …
Consumer Rights
Access
Delete
Portability
?
Correct?
Opt-outSecurity
?
Encrypted in transit?
Encrypted at rest?
MFA available?
Breach notificationBrowser Privacy Signals
unknownGPC / DNT
This label summarizes privacy practices as disclosed in the company's privacy policy. This is not legal advice. Full policy ↗
This label summarizes privacy practices as disclosed in the company's privacy policy. It is a neutral, factual restatement — not an evaluation. What is this?
Source Evidence
Report an issueIf a specific extraction below looks wrong (the quote does not match the policy, or the YES/no is misinterpreted), use the per-finding flag to help us improve.
What's on the label
Shared for advertising
YES82% confidence
gender to enable certain services or programs (such as Women Rider Preferences, marketing and ads)... data regarding your interactions with marketing and advertising campaigns... Marketing partners and service providers
Used for profiling
YES75% confidence
statistics derived from past trip / order information (such as averages, cancellation rates, total trips / orders)
Signals & rights
Sources / Provenance
Analyzed June 3, 2026 · policy fetched June 3, 2026
Archived copy: not yet available
Source hash: b7ecd9a1177d…