Tripadvisor
Owned by Tripadvisor Inc.
tripadvisor.com ↗Privacy Panel Label
Privacy Panel
Tripadvisor
Data Collected
●Financial & Payment Datasensitive
Billing and payment card information
●Government IDssensitive
Driver's license number, passport number, or trip insurance policy number
●Race, Religion & Demographicssensitive
Age range, gender, race, ethnicity, sexual orientation, religion
●Precise Locationsensitive
Precise geolocation data
○Contact Info
Name, phone number, postal, billing, and email address
○Device & Online IDs
Unique personal identifier, online identifier, IP address, account username and password
○Purchases & Transactions
Purchasing and booking history, travel and dining plans and preferences
○Browsing & Search History
Browsing history, search history, and access to and use of services
○Photos, Videos & Audio
Photos, reviews, forum and social posts, videos, and customer service call recordings
○App Usage & Diagnostics
Inferences drawn from personal information
Data Sharing & Use
YESSold to third parties
5 recipient categories (Business partners, Social media websites, Advertising networks, …)
YESShared for advertising
?Cross-site tracking
YESUsed for profiling / AI decisions
?Used to train AI models
YESDisclosed to law enforcement
Data Uses
Core serviceSecurity / fraudAdvertisingPersonalizationAnalyticsThird-party partnerships
Data Retention
Indefinite
Includes legally mandated retention
Data is retained as long as the account is maintained or as necessary for the st…
Consumer Rights
Access
Delete
Portability
Correct
Opt-out
Security
Encrypted in transit
?
Encrypted at rest?
MFA available?
Breach notificationBrowser Privacy Signals
honoredGPC / DNT
This label summarizes privacy practices as disclosed in the company's privacy policy. This is not legal advice. Full policy ↗
This label summarizes privacy practices as disclosed in the company's privacy policy. It is a neutral, factual restatement — not an evaluation. What is this?
Source Evidence
Report an issueIf a specific extraction below looks wrong (the quote does not match the policy, or the YES/no is misinterpreted), use the per-finding flag to help us improve.
What's on the label
Sold to third parties
YES92% confidence
We may "sell" or "share" the following categories of personal information to business partners, social media websites, advertising networks, data aggregators, and other third parties identified in Section 3 of this Statement for purposes of delivering interest-based advertisingview in policy ↗
Shared for advertising
YES98% confidence
We may "sell" or "share" the following categories of personal information to business partners, social media websites, advertising networks, data aggregators, and other third parties identified in Section 3 of this Statement for purposes of delivering interest-based advertisingview in policy ↗
Used for profiling
YES88% confidence
We may generate inferences based on the above categories of personal information.view in policy ↗
Signals & rights
Honors GPC
YES99% confidence
You may also use a universal tool that automatically communicates your opt-out preferences, such as the Global Privacy Control ("GPC"). We will process the GPC signal as a request to opt out.view in policy ↗
Sources / Provenance
Analyzed June 5, 2026 · policy fetched June 5, 2026
Archived copy ↗ · captured Mar 14, 2017
Source hash: 7b1867901bc2…