TikTok
Owned by ByteDance / TikTok
tiktok.com ↗Privacy Panel Label
Privacy Panel
TikTok
Data Collected
●Message & Email Contentsensitive
Message content
AI interaction content (prompts, questions, files)
●Financial & Payment Datasensitive
Payment card and purchase information
●Government IDssensitive
Identity verification documents (driver's license)
●Precise Locationsensitive
Approximate and precise location information
●Biometric Datasensitive
Biometric identifiers (faceprints and voiceprints)
●Race, Religion & Demographicssensitive
Sensitive personal information (race, ethnicity, religion, health, sexual orientation, gender identity, citizenship)
●Children's Datasensitive
Children's personal information
○Device & Online IDs
Account information (username, password, email, phone number)
Device and network technical information (IP address, device IDs, advertising identifiers)
○Photos, Videos & Audio
User content (comments, photographs, livestreams, audio recordings, videos)
○Contacts / Address Book
Phone and social network contacts
○App Usage & Diagnostics
Usage information
○Browsing & Search History
Cookies and tracking data
○Purchases & Transactions
Purchase history
Data Sharing & Use
noSold to third parties
9 recipient categories (Service providers and business partners, Payment processors and transaction fulfillment providers, Customer and technical support providers, …)
YESShared for advertising
YESCross-site tracking
noUsed for profiling / AI decisions
YESUsed to train AI models
YESDisclosed to law enforcement
Data Uses
Core serviceSecurity / fraudAdvertisingPersonalizationAnalyticsAI/ML trainingThird-party partnerships
Data Retention
Indefinite
Varies by data type
Includes legally mandated retention
TikTok retains information as long as necessary to provide the Services and for …
Consumer Rights
Access
Delete
Portability
Correct
Opt-out
Security
?
Encrypted in transit?
Encrypted at rest?
MFA available?
Breach notificationBrowser Privacy Signals
not honoredGPC / DNT
This label summarizes privacy practices as disclosed in the company's privacy policy. This is not legal advice. Full policy ↗
This label summarizes privacy practices as disclosed in the company's privacy policy. It is a neutral, factual restatement — not an evaluation. What is this?
Source Evidence
Report an issueIf a specific extraction below looks wrong (the quote does not match the policy, or the YES/no is misinterpreted), use the per-finding flag to help us improve.
What's on the label
Sold to third parties
no97% confidence
we do not sell your personal information or share your personal information with third parties for purposes of cross-context behavioral advertising where restricted by applicable law
Shared for advertising
YES97% confidence
Advertising, marketing, and analytics partners, who may receive certain Information You Provide, Automatically Collected Information, and Information From Other Sources for the purpose of providing their services.
Cross-site tracking
YES95% confidence
Advertisers, publishers, and measurement and other partners provide us with information about you and the actions you have taken outside of our websites and apps, including the pages you visit, products or services you purchase, and apps you download.
Used for profiling
no92% confidence
Profiling: We do not engage in profiling which results in legal or similarly significant effects, as defined under applicable law.
Used to train AI
YES93% confidence
To review, support, improve, and develop the Services, and train, test, and improve technology, such as machine learning models and algorithms, including by analyzing how people are using the Services; conducting research; soliciting feedback; monitoring your activity and usage across the devices you use to access the Services; and scanning, analyzing, and reviewing user content, messages, AI interactions, and associated metadata.
Signals & rights
Honors DNT
no97% confidence
Some browsers transmit "do-not-track" signals to websites. Because of differences in how browsers incorporate and activate this feature, we currently do not take action in response to these signals.
Sources / Provenance
Analyzed June 3, 2026 · policy fetched June 3, 2026
Archived copy: not yet available
Source hash: 5c59f372dcdd…