Square
Owned by Block Inc.
squareup.com ↗Privacy Panel Label
Privacy Panel
Square (Block, Inc.)
Data Collected
●Financial & Payment Datasensitive
Bank account information
Payment card numbers
Tax information
Credit report information
●Government IDssensitive
Government-issued identification numbers
●Biometric Datasensitive
Facial scan and biometric data
●Precise Locationsensitive
Precise geolocation data
●Race, Religion & Demographicssensitive
Protected classification characteristics
●Message & Email Contentsensitive
Customer communications content
○Contact Info
Name, email address, postal address, and phone number
○Contacts / Address Book
Phone contacts
○Purchases & Transactions
Commercial transaction information
○Browsing & Search History
Browsing history and website interaction data
○Device & Online IDs
Online identifiers and device identifiers
○Employment & Education
Professional and employment-related information
○App Usage & Diagnostics
Profile inferences
○Photos, Videos & Audio
Photos and recordings
Data Sharing & Use
noSold to third parties
9 recipient categories (Technology providers, Marketing or event providers, Identity verification providers, …)
YESShared for advertising
YESCross-site tracking
YESUsed for profiling / AI decisions
YESUsed to train AI models
YESDisclosed to law enforcement
Data Uses
Core serviceSecurity / fraudAdvertisingPersonalizationAnalyticsAI/ML trainingThird-party partnerships
Data Retention
Indefinite
Varies by data type
Includes legally mandated retention
Data is retained for the duration of the account and beyond as needed for legal …
Consumer Rights
Access
Delete
Portability
Correct
Opt-out
Security
?
Encrypted in transit?
Encrypted at rest?
MFA available?
Breach notificationBrowser Privacy Signals
partialGPC / DNT
This label summarizes privacy practices as disclosed in the company's privacy policy. This is not legal advice. Full policy ↗
This label summarizes privacy practices as disclosed in the company's privacy policy. It is a neutral, factual restatement — not an evaluation. What is this?
Source Evidence
Report an issueIf a specific extraction below looks wrong (the quote does not match the policy, or the YES/no is misinterpreted), use the per-finding flag to help us improve.
What's on the label
Sold to third parties
no92% confidence
While we do not sell personal information as that term is commonly understood, we have, "sold or shared" over the last 12 months Usage Data for the purpose of interest-based advertising (or "targeted advertising") as described below.
Shared for advertising
YES99% confidence
We and our advertising partners may collect information about your activities on our website. We use this information to advertise to you and to tailor our products and services to your interests. You may see certain ads on other websites because we use third-party services to advertise our services to you.
Cross-site tracking
YES98% confidence
These third party ad services track your online activities over time and across multiple websites by collecting your information through automated technologies, including third-party cookies, web server logs, and web beacons.
Used for profiling
YES97% confidence
This enables us to engage in profiling and automated processing to verify your identity both directly and through the use of third party identification verification services (so we can confirm you appear to be who you say you are), improve our products and Services and develop new products and Services.
Used to train AI
YES82% confidence
We may use your Commercial Information (and other personal information you input or request us to analyse) in connection with artificial intelligence technologies to generate personalized features for your business.
Signals & rights
Honors GPC
YES97% confidence
You can exercise your right to opt-out of targeted advertising by clicking the "Your Privacy Choices" link in the footer of any page on our browser site, or by enabling the Global Privacy Control or a similar opt-out preference setting within the browser you use to access our website.
Honors DNT
no99% confidence
Certain web browsers allow you to instruct your browser to respond to Do Not Track ("DNT") signals to website you visit, informing those sites that you do not want your online activities to be tracked. At this time, our websites are not designed to respond to DNT signals or similar mechanisms from browsers.
Sources / Provenance
Analyzed June 3, 2026 · policy fetched June 3, 2026
Archived copy: not yet available
Source hash: 2445261e4362…