Snapchat
Owned by Snap Inc.
values.snap.com ↗Privacy Panel Label
Privacy Panel
Snap Inc. (Snapchat)
Data Collected
●Race, Religion & Demographicssensitive
Birthday
●Financial & Payment Datasensitive
Payment information
●Message & Email Contentsensitive
Snaps and chats
●Precise Locationsensitive
Precise location (GPS)
○Contact Info
Name
Email address
Phone number
Physical address
○Device & Online IDs
Username
IP address
Advertising identifiers
Linked third-party service data
○Photos, Videos & Audio
Profile picture
Photos and videos
Audio recordings
○Purchases & Transactions
Transaction history
○App Usage & Diagnostics
Device information
Usage information
Log information
Content information and metadata
○Browsing & Search History
Cookies and tracking data
Advertiser data
○Contacts / Address Book
Device contacts
Data Sharing & Use
?Sold to third parties
8 recipient categories (Service providers, Business and integrated partners, Anti-fraud partners, …)
YESShared for advertising
YESCross-site tracking
YESUsed for profiling / AI decisions
YESUsed to train AI models
YESDisclosed to law enforcement
Data Uses
Core serviceSecurity / fraudAdvertisingPersonalizationAnalyticsAI/ML trainingThird-party partnerships
Data Retention
Indefinite
Varies by data type
Includes legally mandated retention
Retention varies by data type and feature. Snaps and Chats are deleted within 24…
Consumer Rights
Access
Delete
Portability
Correct
Opt-out
Security
?
Encrypted in transit?
Encrypted at restMFA available
?
Breach notificationBrowser Privacy Signals
unknownGPC / DNT
This label summarizes privacy practices as disclosed in the company's privacy policy. This is not legal advice. Full policy ↗
This label summarizes privacy practices as disclosed in the company's privacy policy. It is a neutral, factual restatement — not an evaluation. What is this?
Source Evidence
Report an issueIf a specific extraction below looks wrong (the quote does not match the policy, or the YES/no is misinterpreted), use the per-finding flag to help us improve.
What's on the label
Shared for advertising
YES97% confidence
data from advertisers (information from advertisers, app developers, publishers, and other third parties to help target or measure the performance of ads)
Cross-site tracking
YES88% confidence
we may use these technologies to collect information when you interact with Services we offer through one of our partners. For example, we may use information collected on an advertiser's website to show you more relevant ads.
Used for profiling
YES95% confidence
we infer your interests based on your content or activity, or customize the content we show you, including ads. For example, if you watch barista content on Spotlight, talk to My AI about your favorite espresso machine, or save a lot of coffee-related Snaps in your Memories, we may highlight coffee shops on the Snap Map
Used to train AI
YES90% confidence
our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI.
Signals & rights
Sources / Provenance
Analyzed June 3, 2026 · policy fetched June 3, 2026
Archived copy: not yet available
Source hash: e1ca6051a1c1…