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Plaid

Owned by Plaid Inc.

plaid.com ↗

Privacy Panel Label

Privacy Panel

Plaid Inc.

Data Collected

○Browsing & Search History

Cookies and browsing data

○Device & Online IDs

Browser and device identifiers

Data Sharing & Use

?Sold to third parties

1 recipient category (Advertising partners)

YESShared for advertising

YESCross-site tracking

YESUsed for profiling / AI decisions

?Used to train AI models

?Disclosed to law enforcement

Data Uses

Core serviceAdvertisingPersonalizationAnalytics

Data Retention

Not disclosed

Consumer Rights

Access

Delete

Portability

Correct

Opt-out

Security

Encrypted in transit

Encrypted at rest

MFA available

Breach notification

Browser Privacy Signals

unknownGPC / DNT

This label summarizes privacy practices as disclosed in the company's privacy policy. This is not legal advice. Full policy ↗

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This label summarizes privacy practices as disclosed in the company's privacy policy. It is a neutral, factual restatement — not an evaluation. What is this?

Source Evidence

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If a specific extraction below looks wrong (the quote does not match the policy, or the YES/no is misinterpreted), use the per-finding flag to help us improve.

What's on the label

Sold to third parties

?20% confidence

(policy is silent on this)

Dispute this finding →

Shared for advertising

YES85% confidence

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.

Dispute this finding →

Cross-site tracking

YES85% confidence

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.

Dispute this finding →

Used for profiling

YES80% confidence