Privacy Panel Label
Privacy Panel
Pinterest
Data Collected
●Race, Religion & Demographicssensitive
Birthday and gender
Race and ethnicity information
●Message & Email Contentsensitive
Messages and communications with other users
Customer support communications
●Precise Locationsensitive
Precise location
●Biometric Datasensitive
Facial age estimation data
●Government IDssensitive
Government ID (for age verification)
○Contact Info
Name
Email address
○Photos, Videos & Audio
Pins, photos, and uploaded content
○Contacts / Address Book
Contacts
○Device & Online IDs
Device information and unique device identifiers
IP address
Approximate location inferred from IP address
○App Usage & Diagnostics
Log data
Usage data and inferences
○Browsing & Search History
Cookie and tracking data
Offsite browsing and activity data
○Employment & Education
Education and professional experience inferences
○Purchases & Transactions
Purchase and advertiser visit data from third parties
Data Sharing & Use
YESSold to third parties
7 recipient categories (Advertising partners, Vendors and service providers, Law enforcement and government agencies, …)
YESShared for advertising
YESCross-site tracking
YESUsed for profiling / AI decisions
YESUsed to train AI models
YESDisclosed to law enforcement
Data Uses
Core serviceSecurity / fraudAdvertisingPersonalizationAnalyticsAI/ML trainingThird-party partnerships
Data Retention
not stated (retained as long as needed)
Includes legally mandated retention
Pinterest retains information only as long as needed to provide services and ful…
Consumer Rights
Access
Delete
Portability
Correct
Opt-out
Security
?
Encrypted in transit?
Encrypted at rest?
MFA available?
Breach notificationBrowser Privacy Signals
partialGPC / DNT
This label summarizes privacy practices as disclosed in the company's privacy policy. This is not legal advice. Full policy ↗
This label summarizes privacy practices as disclosed in the company's privacy policy. It is a neutral, factual restatement — not an evaluation. What is this?
Source Evidence
Report an issueIf a specific extraction below looks wrong (the quote does not match the policy, or the YES/no is misinterpreted), use the per-finding flag to help us improve.
What's on the label
Sold to third parties
YES82% confidence
Some of these activities may be considered "targeted advertising" "sharing" or "selling" as those terms are defined under certain state privacy laws in the US. You can opt out of Pinterest using and disclosing your information for these purposes.
Shared for advertising
YES99% confidence
Depending on where you live, and your privacy settings, we share data for advertising and related purposes, including showing you ads about Pinterest on third-party services, enabling partners to show you ads both on and off Pinterest, and helping advertisers understand how ads on Pinterest perform.
Cross-site tracking
YES97% confidence
we disclose information such as cookie IDs, your IP address, or a hashed version of your email address to third parties, such as Facebook Ads, Google Marketing Platform, and others who may combine that information with other information they already have about you and deliver ads about Pinterest to you.
Used for profiling
YES95% confidence
we use your activity—such as which Pins you click on, terms you search for, boards you create, and any text that you add in a comment or description—along with other information you've provided when you first signed up and information from our partners and advertisers to make inferences about you and your preferences.
Used to train AI
YES98% confidence
Improve the products and services of our family of companies and offer new features. For example, using information to train, develop and improve our technology such as our machine learning models, regardless of when Pins were posted. This includes, for example, Pinterest's body type technology, which is trained on images in Pins posted to our Services. Pinterest also has features that are supported by generative artificial intelligence technology.
Signals & rights
Honors GPC
YES97% confidence
For users who reside in certain U.S. states and have enabled an opt-out preferences signal (such as Global Privacy Control), we will respect this preference when you use Pinterest.
Sources / Provenance
Analyzed June 3, 2026 · policy fetched June 3, 2026
Archived copy: not yet available
Source hash: 86a1b05800e6…