Perplexity
Owned by Perplexity AI
perplexity.ai ↗Privacy Panel Label
Privacy Panel
Perplexity AI
Data Collected
●Financial & Payment Datasensitive
Payment information
●Message & Email Contentsensitive
Service interaction information
Email service information
●Health & Fitnesssensitive
Health information
●Precise Locationsensitive
Location information
●Race, Religion & Demographicssensitive
Advertising information from data enrichment companies
●Government IDssensitive
Government ID
●Biometric Datasensitive
Biometric information
●Genetic Datasensitive
Genetic information
○Contact Info
Basic contact details
○Device & Online IDs
Account information
IP address
Third-party platform information
○Employment & Education
Applicant information
Employment information
○App Usage & Diagnostics
Device information
Analytics information
○Browsing & Search History
Usage data
○Purchases & Transactions
Commercial information
○Contacts / Address Book
Contacts from synced email or calendar
Data Sharing & Use
noSold to third parties
7 recipient categories (Company Group, Service Providers, Business Partners, …)
YESShared for advertising
YESCross-site tracking
YESUsed for profiling / AI decisions
YESUsed to train AI models
YESDisclosed to law enforcement
Data Uses
Core serviceSecurity / fraudAdvertisingPersonalizationAnalyticsAI/ML trainingThird-party partnerships
Data Retention
not stated (criteria-based; 30 days post-account deletion)
Varies by data type
Perplexity retains information for as long as reasonably necessary for the purpo…
Consumer Rights
Access
Delete
Portability
Correct
Opt-out
Security
?
Encrypted in transit?
Encrypted at rest?
MFA available?
Breach notificationBrowser Privacy Signals
partialGPC / DNT
This label summarizes privacy practices as disclosed in the company's privacy policy. This is not legal advice. Full policy ↗
This label summarizes privacy practices as disclosed in the company's privacy policy. It is a neutral, factual restatement — not an evaluation. What is this?
Source Evidence
Report an issueIf a specific extraction below looks wrong (the quote does not match the policy, or the YES/no is misinterpreted), use the per-finding flag to help us improve.
What's on the label
Sold to third parties
no99% confidence
We do not "sell" (as defined under the CCPA) personal information, nor have we done so in the preceding 12 months.
Shared for advertising
YES97% confidence
Advertising Partners: Third parties who display advertising information on our Services or otherwise assist with the delivery of ads.
Cross-site tracking
YES85% confidence
We and certain third parties also automatically collect certain information about your interaction with the Services ("Usage Data") through the use of cookies, pixels, tags and other tracking technologies ("Tracking Technologies").
Used for profiling
YES85% confidence
Inferences drawn from any of the information listed above... Company Group, Service Providers, Business Partners, Other Third Parties, Professional Advisors.
Used to train AI
YES90% confidence
we may use most of the above information to provide you with and improve the Services (including our AI models)... You may opt out of information collection for AI (which would prohibit us from using your search information to improve our AI models) in your settings page if you are logged into the Services.
Signals & rights
Honors GPC
YES99% confidence
We recognize Global Privacy Control (GPC) signals broadcast from web browsers as a valid opt-out request where required by applicable law.
Honors DNT
no99% confidence
Your browser settings may allow you to transmit a 'do not track' signal. Like many websites, our website is not designed to respond to such signals. We do not recognize the "Do Not Track Signal."
Sources / Provenance
Analyzed June 5, 2026 · policy fetched June 5, 2026
Archived copy: not yet available
Source hash: 94ea813eb225…