Netflix
Owned by Netflix Inc.
help.netflix.com ↗Privacy Panel Label
Privacy Panel
Netflix
Data Collected
●Financial & Payment Datasensitive
Payment method and billing information
Credit card or debit card number
●Message & Email Contentsensitive
Customer support communications content
●Race, Religion & Demographicssensitive
Gender and date of birth
●Children's Datasensitive
Children's profile data (Kids profiles)
○Contact Info
Email address
Phone number
Postal address
First and last name
○Purchases & Transactions
Purchase history
○Device & Online IDs
Netflix account and profile information
Password and authentication information
Device IDs and advertising identifiers
IP address
Inferences about user interests and household preferences
○App Usage & Diagnostics
Usage and interaction information
Device and network information
○Photos, Videos & Audio
Voice inputs and recordings
User-generated content (photos, videos, drawings, sound recordings)
○Browsing & Search History
Advertising interaction and behavioral data
Cookie data
Data Sharing & Use
YESSold to third parties
8 recipient categories (Netflix family of companies, Service Providers, Partners (TV manufacturers, ISPs, streaming device providers, mobile carriers), …)
YESShared for advertising
YESCross-site tracking
YESUsed for profiling / AI decisions
?Used to train AI models
YESDisclosed to law enforcement
Data Uses
Core serviceSecurity / fraudAdvertisingPersonalizationAnalyticsThird-party partnerships
Data Retention
not stated (as long as necessary for stated purposes)
Varies by data type
Includes legally mandated retention
Netflix retains personal information for as long as necessary to fulfill the pur…
Consumer Rights
Access
Delete
Portability
Correct
Opt-out
Security
?
Encrypted in transit?
Encrypted at rest?
MFA available?
Breach notificationBrowser Privacy Signals
partialGPC / DNT
This label summarizes privacy practices as disclosed in the company's privacy policy. This is not legal advice. Full policy ↗
This label summarizes privacy practices as disclosed in the company's privacy policy. It is a neutral, factual restatement — not an evaluation. What is this?
Source Evidence
Report an issueIf a specific extraction below looks wrong (the quote does not match the policy, or the YES/no is misinterpreted), use the per-finding flag to help us improve.
What's on the label
Sold to third parties
YES85% confidence
We engage in the sale and sharing and also have sold or shared (as defined under some US State Privacy Laws) the following categories of personal information in the last 12 months
Shared for advertising
YES99% confidence
We may disclose certain personal information to Advertising Companies (see definition above) in order to select advertisements shown on Netflix, to facilitate interaction with advertisements, and to measure and improve effectiveness of advertisements.
Cross-site tracking
YES92% confidence
These technologies enable Netflix, Netflix Marketing Providers, and Advertising Companies to collect personal information (such as the pages you visit and device and network information) when you use our services, and about your online activities over time across different websites.
Used for profiling
YES90% confidence
inferences we make about you or your household based on data we collect from or about you (such as the types of ads you or your household prefer to see)... Inferences we may make using the categories of personal information above in the context of the Netflix service.
Signals & rights
Honors GPC
YES99% confidence
Some web browsers and extensions are compatible with Global Privacy Control (GPC), allowing them to communicate your preference to opt out from specific forms of data processing, including any sale or sharing of personal information. We honor your choices expressed through the GPC settings if we detect such a signal, as required by applicable law.
Honors DNT
no99% confidence
We do not currently respond to web browser do not track signals.
Sources / Provenance
Analyzed June 3, 2026 · policy fetched June 3, 2026
Archived copy: not yet available
Source hash: b6424ee4e213…