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Lyft

Owned by Lyft Inc.

lyft.com
Privacy Panel Label
Privacy Panel
Lyft
Data Collected
Financial & Payment Datasensitive
Payment information
Government IDssensitive
Government identification number
Driver's license information
Precise Locationsensitive
Precise GPS location
Message & Email Contentsensitive
SMS and chat message content
Phone call recordings
Race, Religion & Demographicssensitive
Gender and pronouns
Children's Datasensitive
Teen user personal information
Contact Info
Name
Email address
Phone number
Physical address
App Usage & Diagnostics
Ride usage information
Device information
Inferred information
Device & Online IDs
Advertising identifiers
IP address
Contacts / Address Book
Address book contacts
Browsing & Search History
Cookie and tracking data
Photos, Videos & Audio
Profile photo and selfie imagery
Audio and video content
Purchases & Transactions
Ride and transaction history
Data Sharing & Use
noSold to third parties
9 recipient categories (Background check providers, Insurance partners, Financial service providers, …)
YESShared for advertising
YESCross-site tracking
YESUsed for profiling / AI decisions
?Used to train AI models
YESDisclosed to law enforcement
Data Uses
Core serviceSecurity / fraudAdvertisingPersonalizationAnalyticsThird-party partnerships
Data Retention
at least 7 years
Varies by data type
Includes legally mandated retention
Profile information is retained as long as the account is active. Transactional
Consumer Rights
Access
Delete
?
Portability
Correct
Opt-out
Security
?
Encrypted in transit
?
Encrypted at rest
?
MFA available
?
Breach notification
Browser Privacy Signals
unknownGPC / DNT
This label summarizes privacy practices as disclosed in the company's privacy policy. This is not legal advice. Full policy ↗

This label summarizes privacy practices as disclosed in the company's privacy policy. It is a neutral, factual restatement — not an evaluation. What is this?

Source Evidence

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If a specific extraction below looks wrong (the quote does not match the policy, or the YES/no is misinterpreted), use the per-finding flag to help us improve.
What's on the label
Sold to third parties
no92% confidence
We do not sell your personal information to third parties for money–no one can buy the personal information we collect from and about you and we do not act as a data broker. However, we may need to share your personal information with third parties to deliver relevant personalized ads to you on and off the Lyft Platform. Some of these disclosures may constitute "sharing" or the "sale" of personal information for "targeted advertising" purposes under certain local (e.g., U.S. state) privacy lawsview in policy ↗
Shared for advertising
YES99% confidence
Providing marketing and advertising services, including targeted and cross-contextual behavioral advertising, that you may receive on or off Lyft's Platformview in policy ↗
Cross-site tracking
YES95% confidence
We collect and use information through the use of "cookies," tracking pixels, data analytics tools like Google Analytics, SDKs, and other third-party tracking technologies on and off the Lyft Platform to understand how you navigate through the Lyft Platform and interact with advertisementsview in policy ↗
Used for profiling
YES92% confidence
We use personal information in connection with certain automated processes to operate the Lyft Platform, for example, to match Riders and Drivers, detect and prevent fraud, and enforce our Terms of Service.view in policy ↗
Used to train AI
?30% confidence

(policy is silent on this)

Signals & rights
Honors GPC
?30% confidence

(policy is silent on this)

Honors DNT
?30% confidence

(policy is silent on this)

Sources / Provenance

Analyzed June 3, 2026 · policy fetched June 3, 2026

Archived copy ↗ · captured May 26, 2026

Source hash: d9ca08c7dc01