Owned by Meta Platforms
privacycenter.instagram.com ↗Privacy Panel Label
Privacy Panel
Instagram (Meta Platforms, Inc.)
Data Collected
●Message & Email Contentsensitive
Message content
●Financial & Payment Datasensitive
Truncated credit card information
●Precise Locationsensitive
GPS location
Location-related information
●Race, Religion & Demographicssensitive
Special category information (religion, sexual orientation, political views, health, race/ethnicity, philosophical beliefs, trade union membership)
○Contact Info
Contact information
Email address
○Device & Online IDs
Public profile information (name, username, profile picture)
Device identifiers
IP address
Cookie and similar technology data
AI at Meta interaction data
Friends, followers and connections
Information from partners, vendors and third parties
○Photos, Videos & Audio
User-created content (posts, comments, audio)
Camera and camera roll content
Photo or video selfie
○App Usage & Diagnostics
Content metadata
App and feature usage data
Activity timing and frequency
Device characteristics and software
Device signals and performance reports
Network connection information
○Browsing & Search History
Content interaction data
Hashtag usage
○Purchases & Transactions
Purchases and transactions
Data Sharing & Use
noSold to third parties
10 recipient categories (Advertisers and Audience Network publishers, Partners who use analytics services, Partners who offer goods or services on Meta Products and commerce services platforms, …)
YESShared for advertising
YESCross-site tracking
YESUsed for profiling / AI decisions
YESUsed to train AI models
YESDisclosed to law enforcement
Data Uses
Core serviceSecurity / fraudAdvertisingPersonalizationAnalyticsAI/ML trainingThird-party partnerships
Data Retention
not stated (case-by-case basis, extended periods possible)
Varies by data type
Includes legally mandated retention
Meta retains information as long as needed to provide Products, comply with lega…
Consumer Rights
Access
Delete
Portability
Correct
Opt-out
Security
?
Encrypted in transit?
Encrypted at rest?
MFA available?
Breach notificationBrowser Privacy Signals
unknownGPC / DNT
This label summarizes privacy practices as disclosed in the company's privacy policy. This is not legal advice. Full policy ↗
This label summarizes privacy practices as disclosed in the company's privacy policy. It is a neutral, factual restatement — not an evaluation. What is this?
Source Evidence
Report an issueIf a specific extraction below looks wrong (the quote does not match the policy, or the YES/no is misinterpreted), use the per-finding flag to help us improve.
What's on the label
Sold to third parties
no99% confidence
We don't sell any of your information to anyone, and we never will.
Shared for advertising
YES98% confidence
We'll use information that advertisers, businesses and other partners provide us about activity off Meta Company Products that we have associated with you to personalize ads that we show you on our Products, and on websites, apps and devices that use our advertising services.
Cross-site tracking
YES95% confidence
Identifying you as a Meta Product user and personalizing the ads we show you through Meta Audience Network when you visit other apps: When we show you ads through Meta Audience Network when you visit other apps, our systems automatically process the information we have collected and stored about you and others to identify you as a Meta Product user and tailor the ads you see.
Used for profiling
YES97% confidence
Our systems automatically process information we've collected and stored associated with you and others to assess and understand your interests and your preferences and provide you personalized experiences on and across the Meta Company Products
Used to train AI
YES95% confidence
Develop and improve AI at Meta for Meta Products and for third parties.
Signals & rights
Sources / Provenance
Analyzed June 3, 2026 · policy fetched June 3, 2026
Archived copy: not yet available
Source hash: 5e3bdcd7e9dc…