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Instacart

Owned by Maplebear / Instacart

instacart.com ↗
Privacy Panel Label
Privacy Panel
Instacart (Maplebear Inc.)
Data Collected
●Government IDssensitive
Government ID information
●Financial & Payment Datasensitive
Payment card information
Digital wallet and gift card information
●Message & Email Contentsensitive
Personal shopper communications
Customer service interaction content
●Precise Locationsensitive
Precise geolocation
●Health & Fitnesssensitive
Prescription and health information
●Race, Religion & Demographicssensitive
Race/ethnicity
Gender
○Contact Info
Name
Telephone number
Email address
Delivery address
○Device & Online IDs
Username and password
Vehicle license plate number
IP address and device identifiers
General (approximate) location
Social sign-on identifiers
○Purchases & Transactions
Order information
Purchase history and preferences
○App Usage & Diagnostics
Device and browser information
○Browsing & Search History
Browsing and activity information
Session replay data
Cookies and tracking technology data
○Photos, Videos & Audio
Customer service call recordings and chat transcripts
Data Sharing & Use
YESSold to third parties
11 recipient categories (Affiliates and subsidiaries, Service providers and vendors, Instacart partners, …)
YESShared for advertising
YESCross-site tracking
YESUsed for profiling / AI decisions
?Used to train AI models
YESDisclosed to law enforcement
Data Uses
Core serviceSecurity / fraudAdvertisingPersonalizationAnalyticsThird-party partnerships
Data Retention
not stated (as long as necessary)
Varies by data type
Includes legally mandated retention
Instacart retains Personal Information only as long as necessary to fulfill the …
Consumer Rights
Access
Delete
Portability
Correct
Opt-out
Security
?
Encrypted in transit
?
Encrypted at rest
?
MFA available
?
Breach notification
Browser Privacy Signals
partialGPC / DNT
This label summarizes privacy practices as disclosed in the company's privacy policy. This is not legal advice. Full policy ↗
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This label summarizes privacy practices as disclosed in the company's privacy policy. It is a neutral, factual restatement — not an evaluation. What is this?

Source Evidence

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If a specific extraction below looks wrong (the quote does not match the policy, or the YES/no is misinterpreted), use the per-finding flag to help us improve.
What's on the label
Sold to third parties
YES92% confidence
The table below provides a summary of the categories of Personal Information we have collected in the past twelve (12) months, the sources from which we've collected the information, and the categories of recipients to whom we may have sold Personal Information or with whom we may have "shared" Personal Information for cross-context behavioral advertising or targeted advertising.view in policy ↗
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Shared for advertising
YES99% confidence
We may disclose your Personal Information (such as contact information, device information, browser and activity information, and general location) to our marketing and advertising partners, including social media platforms, third-party advertising networks, other websites and publishers, and other parties so we can both market our products to you and provide advertising services to other companiesview in policy ↗
Dispute this finding →
Cross-site tracking
YES97% confidence
Some of our advertising partners may use cookies, SDKs, or other trackers to collect information about your online activity over time and across different websites or online services.view in policy ↗
Dispute this finding →
Used for profiling
YES92% confidence
Inferences Your preferences, behaviors, interests, and characteristics drawn from other Personal Information, including past orders or browsing history We do not use any inferences to make legal or other significant decisions affecting you
Dispute this finding →
Used to train AI
?70% confidence

(policy is silent on this)

Dispute this finding →
Signals & rights
Honors GPC
YES99% confidence
You may also exercise your opt out rights by enabling a browser-based opt-out preference signal that complies with applicable laws, such as the Global Privacy Control ("GPC"). We listen for and honor GPC signals as required under applicable laws.view in policy ↗
Dispute this finding →
Honors DNT
no99% confidence
Although we do our best to honor the privacy preferences of our users, we do not interpret or respond to DNT or other similar signals from your browser at this time.view in policy ↗
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Sources / Provenance

Analyzed June 3, 2026 · policy fetched June 3, 2026

Archived copy ↗ · captured May 23, 2026

Source hash: 8782a2bb65f6…