goPuff
gopuff.com ↗Privacy Panel Label
Privacy Panel
Gopuff (GoBrands Inc. / Beverages & More Inc. d/b/a BevMo!)
Data Collected
●Government IDssensitive
ID card (for age-restricted product delivery)
●Race, Religion & Demographicssensitive
Age, gender, sex, date of birth
●Financial & Payment Datasensitive
Payment information
●Precise Locationsensitive
Precise geolocation (GPS)
○Contact Info
Name, postal address, email address, phone number
○Device & Online IDs
IP address, advertising identifiers, account name, social media identifiers, device ID
○Purchases & Transactions
Purchase and commercial history
○Browsing & Search History
Browsing history, search history, interaction with advertisements
○App Usage & Diagnostics
Device information, operating system, app version, hardware model, mobile network
Inferences about preferences and characteristics
○Photos, Videos & Audio
Video recordings, photographs, call recordings, chat logs
Data Sharing & Use
YESSold to third parties
9 recipient categories (Affiliates and subsidiaries, Vendors, service providers, and contractors, Business partners (advertising companies), …)
YESShared for advertising
YESCross-site tracking
YESUsed for profiling / AI decisions
?Used to train AI models
YESDisclosed to law enforcement
Data Uses
Core serviceSecurity / fraudAdvertisingPersonalizationAnalyticsThird-party partnerships
Data Retention
not stated (as long as necessary for stated purposes or legally required)
Includes legally mandated retention
Personal information is retained as long as necessary to fulfill the purposes ou…
Consumer Rights
Access
Delete
Portability
Correct
Opt-out
Security
?
Encrypted in transit?
Encrypted at rest?
MFA available?
Breach notificationBrowser Privacy Signals
partialGPC / DNT
This label summarizes privacy practices as disclosed in the company's privacy policy. This is not legal advice. Full policy ↗
This label summarizes privacy practices as disclosed in the company's privacy policy. It is a neutral, factual restatement — not an evaluation. What is this?
Source Evidence
Report an issueIf a specific extraction below looks wrong (the quote does not match the policy, or the YES/no is misinterpreted), use the per-finding flag to help us improve.
What's on the label
Sold to third parties
YES88% confidence
These disclosures may be considered 'sales' or 'sharing' or use of Personal Information for 'targeted advertising' under certain State Laws.
Shared for advertising
YES98% confidence
We may disclose your Personal Information to third parties, such as advertising companies, to use for their own purposes including improving their own products and services.
Cross-site tracking
YES95% confidence
To show you ads targeted to your interests on other companies' sites or mobile apps and to analyze and track data, determine the popularity of certain ads, and better understand your online activity, we work with third party companies that use cookies, SDKs, and similar tracking technologies as described in this Notice to gather information about your visits to our websites or mobile apps, as well as your visits to other websites and mobile apps.
Used for profiling
YES93% confidence
Inferences drawn from any of the information we collect to create a profile about you reflecting information such as your preferences and characteristics.
Signals & rights
Honors GPC
YES95% confidence
If you reside in California, you can also opt out of web-based ad targeting by visiting our website with a legally recognized opt-out preference signal enabled, such as the Global Privacy Control.
Sources / Provenance
Analyzed June 5, 2026 · policy fetched June 5, 2026
Archived copy: not yet available
Source hash: 4cee13319815…