Fitbit
Owned by Google LLC (Fitbit)
support.google.com ↗Privacy Panel Label
Privacy Panel
Fitbit
Data Collected
●Race, Religion & Demographicssensitive
Gender
Date of birth
●Health & Fitnesssensitive
Height and weight
Exercise and activity data
Sleep data
Female health tracking data
Heart rate data
Food and water logs
Live coaching services data
●Precise Locationsensitive
Precise geolocation data
●Financial & Payment Datasensitive
Payment card information
●Message & Email Contentsensitive
Messages on discussion boards and to friends
Communications with coach
●Children's Datasensitive
Children's account data
○Contact Info
Name
Email address
Mobile telephone number
Mailing address
○Device & Online IDs
IP address
Device and application identifiers
Cookie ID
○Browsing & Search History
Browsing and interaction data
○App Usage & Diagnostics
Usage and network activity information
Browser type, language, and operating system
○Photos, Videos & Audio
Profile photo
○Employment & Education
Employment-related information
○Contacts / Address Book
Contact list
Data Sharing & Use
noSold to third parties
8 recipient categories (Corporate affiliates, Service providers (customer support, IT, payments, sales, marketing, data analysis, research, surveys), Advertising and analytics partners, …)
YESShared for advertising
YESCross-site tracking
YESUsed for profiling / AI decisions
YESUsed to train AI models
YESDisclosed to law enforcement
Data Uses
Core serviceSecurity / fraudAdvertisingPersonalizationAnalyticsAI/ML trainingThird-party partnerships
Data Retention
Indefinite
Varies by data type
Includes legally mandated retention
Account information is kept as long as the account exists. Some data is deleted …
Consumer Rights
Access
Delete
Portability
Correct
Opt-out
Security
Encrypted in transit
?
Encrypted at rest?
MFA available?
Breach notificationBrowser Privacy Signals
unknownGPC / DNT
This label summarizes privacy practices as disclosed in the company's privacy policy. This is not legal advice. Full policy ↗
This label summarizes privacy practices as disclosed in the company's privacy policy. It is a neutral, factual restatement — not an evaluation. What is this?
Source Evidence
Report an issueIf a specific extraction below looks wrong (the quote does not match the policy, or the YES/no is misinterpreted), use the per-finding flag to help us improve.
What's on the label
Sold to third parties
no99% confidence
We never sell the personal information of our users.view in policy ↗
Shared for advertising
YES92% confidence
We work with partners who provide us with analytics and advertising services. This includes helping us understand how users interact with the Services, serving advertisements on our behalf across the internet, and measuring the performance of those advertisements.view in policy ↗
Cross-site tracking
YES88% confidence
These companies may use cookies and similar technologies to collect information about your interactions with the Services and other websites and applications.view in policy ↗
Used for profiling
YES85% confidence
We also use your information to make inferences and show you more relevant content as part of providing the services you request... We may personalize exercise and activity goals for you based on the goals you previously set and your historical exercise or activity data.
Used to train AI
YES75% confidence
We use the information we collect to improve and personalize the Services and to develop new ones... develop new features and Services, which may include generative artificial intelligence models.
Signals & rights
Sources / Provenance
Analyzed June 3, 2026 · policy fetched June 3, 2026
Archived copy ↗ · captured May 19, 2026
Source hash: 24ae5e3fe9f9…