Booking.com
Owned by Booking Holdings
booking.com ↗Privacy Panel Label
Privacy Panel
Booking.com
Data Collected
●Financial & Payment Datasensitive
Payment information
Credit card information
●Government IDssensitive
Passport or national ID information
Driver's license information
●Biometric Datasensitive
Selfie / identity verification image
●Precise Locationsensitive
Current location
●Message & Email Contentsensitive
Customer service communications
●Race, Religion & Demographicssensitive
Date of birth
●Health & Fitnesssensitive
Dietary or accessibility requirements
○Contact Info
Name
Email address
Home address
Telephone number
○Device & Online IDs
IP address
Mobile device identifier
○App Usage & Diagnostics
Usage dates and times
Device details
Mobile app performance and crash data
○Browsing & Search History
Clicks and page views
Referral information
Search history and browsing data
○Photos, Videos & Audio
Uploaded photos
Call recordings
○Purchases & Transactions
Trip reservation history
Data Sharing & Use
?Sold to third parties
10 recipient categories (Trip providers, Strategic partners, Connectivity providers, …)
YESShared for advertising
YESCross-site tracking
YESUsed for profiling / AI decisions
YESUsed to train AI models
YESDisclosed to law enforcement
Data Uses
Core serviceSecurity / fraudAdvertisingPersonalizationAnalyticsAI/ML trainingThird-party partnerships
Data Retention
12 months
Varies by data type
Includes legally mandated retention
Retention varies by data type. Call recordings are kept for 30 days by default u…
Consumer Rights
Access
Delete
?
Portability?
CorrectOpt-out
Security
?
Encrypted in transit?
Encrypted at rest?
MFA available?
Breach notificationBrowser Privacy Signals
unknownGPC / DNT
This label summarizes privacy practices as disclosed in the company's privacy policy. This is not legal advice. Full policy ↗
This label summarizes privacy practices as disclosed in the company's privacy policy. It is a neutral, factual restatement — not an evaluation. What is this?
Source Evidence
Report an issueIf a specific extraction below looks wrong (the quote does not match the policy, or the YES/no is misinterpreted), use the per-finding flag to help us improve.
What's on the label
Shared for advertising
YES97% confidence
We may share some of your personal data (such as identifiers) with advertising partners, as part of the marketing of our trip services through third parties (to ensure that relevant advertisements are shown to the right audience and to measure the effectiveness of different marketing activities).
Cross-site tracking
YES88% confidence
To show you personalized marketing, including promotions, Genius-related benefits and other rewards, travel experiences, surveys, and other updates about Booking.com products and services on the Booking.com website, mobile apps, or third-party websites and apps.
Used for profiling
YES92% confidence
For personalized marketing messages, we may also use your interactions with our platform, such as previous reservations and behavioral data, including data collected via cookies and similar tracking technologies.
Used to train AI
YES95% confidence
We may use your personal data to develop and enhance our machine learning models and artificial intelligence systems. This is a necessary part of our ongoing commitment to make our services better and enhance our travelers' experience.
Signals & rights
Sources / Provenance
Analyzed June 4, 2026 · policy fetched June 4, 2026
Archived copy: not yet available
Source hash: 89a353e7d12f…