Apple / iOS
Owned by Apple Inc.
apple.com ↗Privacy Panel Label
Privacy Panel
Apple / iOS
Data Collected
●Financial & Payment Datasensitive
Payment information
Financial information
●Precise Locationsensitive
Precise location data
●Health & Fitnesssensitive
Health information
Fitness information
●Government IDssensitive
Government ID data
●Message & Email Contentsensitive
Communications content
●Children's Datasensitive
Children's personal data
○Device & Online IDs
Account information
Device information
Fraud prevention information
○Contact Info
Contact information
○Purchases & Transactions
Transaction information
○App Usage & Diagnostics
Usage data
○Browsing & Search History
Browsing and search history
Data Sharing & Use
noSold to third parties
5 recipient categories (Apple-affiliated companies, Service providers, Partners, …)
noShared for advertising
noCross-site tracking
noUsed for profiling / AI decisions
noUsed to train AI models
YESDisclosed to law enforcement
Data Uses
Core serviceSecurity / fraudAdvertisingPersonalizationAnalyticsAI/ML training
Data Retention
not stated (as long as necessary)
Varies by data type
Includes legally mandated retention
Apple retains personal data only as long as necessary to fulfill the purposes fo…
Consumer Rights
Access
Delete
Portability
Correct
Opt-out
Security
?
Encrypted in transit?
Encrypted at rest?
MFA available?
Breach notificationBrowser Privacy Signals
unknownGPC / DNT
This label summarizes privacy practices as disclosed in the company's privacy policy. This is not legal advice. Full policy ↗
This label summarizes privacy practices as disclosed in the company's privacy policy. It is a neutral, factual restatement — not an evaluation. What is this?
Source Evidence
Report an issueIf a specific extraction below looks wrong (the quote does not match the policy, or the YES/no is misinterpreted), use the per-finding flag to help us improve.
What's on the label
Sold to third parties
no99% confidence
Apple does not sell your personal data including as "sale" is defined in Nevada and California. Apple also does not "share" your personal data as that term is defined in California.view in policy ↗
Shared for advertising
no92% confidence
Apple does not share personal data with third parties for their own marketing purposes.view in policy ↗
Cross-site tracking
no93% confidence
Apple's advertising platform does not track you, meaning that it does not link user or device data collected from our apps with user or device data collected from third parties for targeted advertising or advertising measurement purposes, and does not share user or device data with data brokers.view in policy ↗
Used for profiling
no95% confidence
Apple does not use algorithms or profiling to make any decision that would significantly affect you without the opportunity for human review.view in policy ↗
Used to train AI
no90% confidence
Your private personal data is not used to train our foundational AI models.view in policy ↗
Signals & rights
Sources / Provenance
Analyzed June 5, 2026 · policy fetched June 5, 2026
Archived copy ↗ · captured Jun 5, 2026
Source hash: d40abf7b998d…