Amazon Alexa
Owned by Amazon
amazon.com ↗Privacy Panel Label
Privacy Panel
Amazon Alexa (Amazon.com)
Data Collected
●Financial & Payment Datasensitive
Payment information
Corporate and financial information
Credit history information
●Precise Locationsensitive
Location information
●Message & Email Contentsensitive
Content of reviews and emails
●Government IDssensitive
Social Security and driver's license numbers
●Race, Religion & Demographicssensitive
Age
○Contact Info
Name, address, and phone numbers
Email addresses of friends and other people
○Device & Online IDs
IP address
Login, email address, and password
Cookies and device identifiers
○Photos, Videos & Audio
Voice recordings
Images and videos
○App Usage & Diagnostics
Device log files and configurations
Content interaction information
Device metrics
○Purchases & Transactions
Purchase and content use history
○Browsing & Search History
URL clickstream and browsing data
○Contacts / Address Book
Uploaded contacts
Data Sharing & Use
noSold to third parties
5 recipient categories (Third-party sellers and transaction partners, Third-party service providers (fulfillment, delivery, marketing, payment processing, analytics), Co-branded business partners, …)
YESShared for advertising
YESCross-site tracking
YESUsed for profiling / AI decisions
YESUsed to train AI models
YESDisclosed to law enforcement
Data Uses
Core serviceSecurity / fraudAdvertisingPersonalizationAnalyticsAI/ML trainingThird-party partnerships
Data Retention
Not disclosed
Consumer Rights
Access
Delete
?
PortabilityCorrect
Opt-out
Security
Encrypted in transit
?
Encrypted at rest?
MFA available?
Breach notificationBrowser Privacy Signals
unknownGPC / DNT
This label summarizes privacy practices as disclosed in the company's privacy policy. This is not legal advice. Full policy ↗
This label summarizes privacy practices as disclosed in the company's privacy policy. It is a neutral, factual restatement — not an evaluation. What is this?
Source Evidence
Report an issueIf a specific extraction below looks wrong (the quote does not match the policy, or the YES/no is misinterpreted), use the per-finding flag to help us improve.
What's on the label
Sold to third parties
no97% confidence
Information about our customers is an important part of our business, and we are not in the business of selling our customers' personal information to others.view in policy ↗
Shared for advertising
YES95% confidence
We provide ad companies with information that allows them to serve you with more useful and relevant Amazon ads and to measure their effectiveness.view in policy ↗
Cross-site tracking
YES85% confidence
Some ad companies also use this information to serve you relevant ads from other advertisers. You can learn more about how to opt-out of personalized advertising (such as cross-context behavioral advertising) by visiting Your Ads Privacy Choices.view in policy ↗
Used for profiling
YES88% confidence
We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with Amazon Services.view in policy ↗
Used to train AI
YES78% confidence
When you use our voice, image and camera services, we use your voice input, images, videos, and other personal information to respond to your requests, provide the requested service to you, and improve our services.view in policy ↗
Signals & rights
Sources / Provenance
Analyzed June 5, 2026 · policy fetched June 5, 2026
Archived copy ↗ · captured Feb 14, 2026
Source hash: a85da78ec0c2…