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Amazon Shopping

Owned by Amazon

amazon.com
Privacy Panel Label
Privacy Panel
Amazon Shopping
Data Collected
Financial & Payment Datasensitive
Payment information
Corporate and financial information
Credit history information
Precise Locationsensitive
Location information
Government IDssensitive
Social Security and driver's license numbers
Message & Email Contentsensitive
Content of reviews and emails
Race, Religion & Demographicssensitive
Age
Contact Info
Name, address, and phone numbers
Email address
Device & Online IDs
IP address
Cookies and device identifiers
Photos, Videos & Audio
Voice recordings
Images and videos
Purchases & Transactions
Purchase and content use history
Browsing & Search History
Browsing and clickstream data
App Usage & Diagnostics
Device metrics and application usage
Device log files and configurations
Contacts / Address Book
Uploaded contacts
Data Sharing & Use
noSold to third parties
5 recipient categories (Third-party sellers and transaction partners, Third-party service providers (fulfillment, delivery, marketing, payment processing), Co-branded business partners, …)
YESShared for advertising
YESCross-site tracking
YESUsed for profiling / AI decisions
YESUsed to train AI models
YESDisclosed to law enforcement
Data Uses
Core serviceSecurity / fraudAdvertisingPersonalizationAnalyticsAI/ML trainingThird-party partnerships
Data Retention
Not disclosed
Consumer Rights
Access
Delete
?
Portability
Correct
Opt-out
Security
Encrypted in transit
?
Encrypted at rest
?
MFA available
?
Breach notification
Browser Privacy Signals
unknownGPC / DNT
This label summarizes privacy practices as disclosed in the company's privacy policy. This is not legal advice. Full policy ↗

This label summarizes privacy practices as disclosed in the company's privacy policy. It is a neutral, factual restatement — not an evaluation. What is this?

Source Evidence

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If a specific extraction below looks wrong (the quote does not match the policy, or the YES/no is misinterpreted), use the per-finding flag to help us improve.
What's on the label
Sold to third parties
no98% confidence
we are not in the business of selling our customers' personal information to others
Shared for advertising
YES97% confidence
We provide ad companies with information that allows them to serve you with more useful and relevant Amazon ads and to measure their effectiveness.
Cross-site tracking
YES88% confidence
You can learn more about how to opt-out of personalized advertising (such as cross-context behavioral advertising) by visiting Your Ads Privacy Choices.
Used for profiling
YES90% confidence
We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with Amazon Services.
Used to train AI
YES75% confidence
When you use our voice, image and camera services, we use your voice input, images, videos, and other personal information to respond to your requests, provide the requested service to you, and improve our services.
Signals & rights
Honors GPC
?20% confidence

(policy is silent on this)

Honors DNT
?20% confidence

(policy is silent on this)

Sources / Provenance

Analyzed June 5, 2026 · policy fetched June 5, 2026

Archived copy: not yet available

Source hash: a85da78ec0c2