Affirm
Owned by Affirm Holdings
affirm.com ↗Privacy Panel Label
Privacy Panel
Affirm
Data Collected
●Government IDssensitive
Social Security number
Tax identification number
●Financial & Payment Datasensitive
Bank account information
Payment card information
Credit score and payment history
●Message & Email Contentsensitive
Customer service interaction recordings and transcripts
●Precise Locationsensitive
Precise geolocation
●Biometric Datasensitive
Photographs for facial recognition
●Race, Religion & Demographicssensitive
Demographic information
○Contact Info
Full name
Email address
Mailing address
Phone number
○Device & Online IDs
Device identifiers and IP address
○Browsing & Search History
Browsing history and website interactions
○App Usage & Diagnostics
App usage and activity data
○Employment & Education
Business information
Data Sharing & Use
noSold to third parties
9 recipient categories (Affiliates and subsidiaries, Service providers and contractors, Identity verification and fraud prevention providers, …)
YESShared for advertising
YESCross-site tracking
YESUsed for profiling / AI decisions
YESUsed to train AI models
YESDisclosed to law enforcement
Data Uses
Core serviceSecurity / fraudAdvertisingPersonalizationAnalyticsAI/ML trainingThird-party partnerships
Data Retention
Indefinite
Varies by data type
Includes legally mandated retention
Affirm retains personal information as long as necessary to fulfill collection p…
Consumer Rights
Access
Delete
?
PortabilityCorrect
Opt-out
Security
?
Encrypted in transit?
Encrypted at rest?
MFA available?
Breach notificationBrowser Privacy Signals
partialGPC / DNT
This label summarizes privacy practices as disclosed in the company's privacy policy. This is not legal advice. Full policy ↗
This label summarizes privacy practices as disclosed in the company's privacy policy. It is a neutral, factual restatement — not an evaluation. What is this?
Source Evidence
Report an issueIf a specific extraction below looks wrong (the quote does not match the policy, or the YES/no is misinterpreted), use the per-finding flag to help us improve.
What's on the label
Shared for advertising
YES98% confidence
With our Online Advertising Partners. To third parties who assist us in serving online advertising regarding the Services. These third parties may use tracking technologies to collect or receive information through the Services and elsewhere on the internet and use that information to provide measurement services and targeted ads.
Cross-site tracking
YES95% confidence
Third parties may allow other companies to access information about you so that they may advertise other products you may be interested in as you browse the internet.
Used for profiling
YES88% confidence
Targeting cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.
Used to train AI
YES82% confidence
Improve our Services and grow our business. Understand our customer base may be used to conduct research and analysis, develop new or improved products and Services, in the utilization of artificial intelligence and/or machine learning tools
Signals & rights
Honors GPC
YES98% confidence
We also honor any legally-required browser opt out signals (e.g., Global Privacy Control).
Honors DNT
no98% confidence
Do Not Track ('DNT') is a browser setting that allows users to signal that they do not want their online activity tracked across websites... we do not currently recognize or respond to DNT signals. However, as mentioned above, we do honor legally required browser-based signals such as GPC.
Sources / Provenance
Analyzed June 5, 2026 · policy fetched June 5, 2026
Archived copy: not yet available
Source hash: 229dbefe219e…